July 6, 2018 | For Immediate Release
ARLINGTON HEIGHTS, Illinois – It was a dark and frigid suburban Chicago night during the worst of the polar vortex of 2014, and primary care physician Ena Hennegan, D.O., was giving her daughters a bath in the master bathroom’s big tub. As she looked around the tub, she started counting bottles of shampoo, conditioner and all of the other elixirs that she had purchased in the hope of caring for her hair and her children’s hair.
“I made it to 70 bottles, and then stopped counting,” she said.
Each bottle carried with it the promise of performance for her and her daughters’ unique hair curl and texture. But each, in some way, had failed.
“If you are a multi-ethnic person, you know how challenging it is to care for multicultural hair,” Doctor Ena said. “You’re left out of that conversation, because your hair is different. You are part of a small group of consumers whose needs aren’t addressed. Your hair is typically a combination of textures. It’s curly. It’s kinky. It’s kind of straight. It’s dry and it’s oily. It’s simply different, and the big brands don’t want to focus on small groups. The target is too small. Even specialty brands don’t make quality products with you in mind. I wanted an alternative, and I lived with this frustration for a very long time.”
Rather than trying another bottle, Doctor Ena took another route. She partnered with world-class cosmetic chemists to create her own solutions, and then started her own company: Three Daughters of the Doctor, LLC.
Her company – which in June 2017 launched its first brand, Many Ethnicities– focuses solely on the personal care needs of multi-ethnic people and people with unruly curly, wavy, kinky, wonderful hair. Many Ethnicitieswas designed to be a clean-formulated, safe, gentle and effective alternative to the products in the marketplace today. She iterated on her products for more than three years before releasing two distinct lines of shampoos, conditioners and leave-in conditioners for adults and children.
“This started with a passion for my daughters, and trying to ensure that they didn’t have to go through the same frustration that so many multi-ethnic people deal with every day. I wanted to make their lives better,” she said. “But since I started this pursuit for something different, something better, I’ve come to realize that my family’s challenges aren’t ours alone. There are millions of people in the United States – and around the world – who want something for them. It might not seem like a big deal, but caring for yourself and feeling important is part of your overall wellness. And there aren’t safe, gentle and effective solutions out there. So, I thought, Hey, I can do this.”
She has done it – taking on the challenge with a base-zero approach that draws from her experiences as a multicultural person with tough-to-tame curly hair and as a person of science. Her products use a unique blend of natural ingredients that are highly efficacious and produce unique results for Naturalistas:
- Hydrolyzed Pea Protein promotes the hair’s cell growth
- Proprietary micro-bubble Acyl Lactylate Technology in our unique blend of surfactants
- Marine Algae to strengthen hair
- Argan Oil brings softness, silkiness and creates a natural shine
- Avocado Oil naturally moisturizes dry, brittle and damaged hair
- Panthenol is a provitamin of B5, an excellent moisturizer and helps preserve moisture on the individual hair shafts
- Shea butter and jojoba oil strengthen and moisturize
- Sweet Almond Oil is rich in anti-oxidants promotes and acts as an anti-inflammatory, which allows hair to maintain moisture
- Jojoba oil removes Sebum, present at the scalp, and promotes healthy hair growth
- Moringa Oil contains a complex density of essential nutrients and vitamins that promote healthy hair follicles
- Color safe
- Always manufactured to the highest standards in small batches in the USA
- Harsh salts
- Sodium Chloride
- Added colors or dyes
- Animal testing
- Excuses. Ever.
“We’ve had such incredible feedback and encouragement in our first year in the marketplace, and we are ecstatic to be moving toward retail,” Dr. Ena said. “Many Ethnicities was created with Love, Science and Understanding, and designed to help bring a better option to a segment of the market who has been long shut out of the quality hair care product conversation."
Interested media members may reach Dr. Ena Hennegan via the Many Ethnicities Media Team at firstname.lastname@example.org.